Electra Bike

Electra is a Carlsbad, California-based bicycle manufacturer, founded in 1993 by Benno Baenziger and Jeano Erforth. The company builds a wide range of modern cruiser bicycles and helped bring the cruiser bike back into popular use. Today it is one of the most successful bike manufacturers selling through independent bike shops.

Electra advertising in the early days focused on the company’s combination of classic looks with more modern features, such as aluminum frames and multiple speeds, with the tagline "Modern cruisers, with modern components, for modern people."

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